Australasian Housing Institute, AHI

Meet the Organisation Crowdfunding for Affordable Housing

Small Change aims to allow anyone—not just developers—to invest in projects across North America. Its founder, Eve Picker, shares how it’s opening a new lane to community change. Could this model find its feet in Australasia?

This article was originally published in Dwell, with text by Anjulie Rao.


Real estate investment hasn’t always had the best reputation. House flipping, gentrification anxiety, and opaque LLCs have characterised a popular perspective on the industry. But Pittsburgh-based Small Change is a young company seeking to democratise the field and shift who participates in real estate investment—and how.

Founded and led by architect-developer Eve Picker, Small Change has become a platform for minority and female developers, among others, seeking crowd-sourced funding to get smaller-scale projects that have positive impacts on their communities off the ground.


Crowdfunding’s heyday was born from ArtistShare, Kickstarter, Indiegogo and their ilk operating under the premise that anyone should be able to invest in a good idea. But Small Change and other crowdfunded real estate platforms were facilitated by former President Barack Obama’s 2012 Jumpstart Our Business Startup (JOBS) Act and subsequent changes to Securities Exchange Commission (SEC) regulations, which allowed non-accredited investors (whose net worth and income are relatively low) to invest relatively small amounts of money into businesses.



For real estate, this meant that anyone, with any income or net worth, could invest in eligible commercial or housing projects and receive returns on the project’s success; developers can raise up to $5 million from crowdfunded sources. While some projects featured on Small Change are for accredited investors only, many are open to everyone. 

Bungalow Gardens, one of Small Change's projects, which is meant to deal with homelessness

Courtesy Small Change

Dwell spoke with Eve Picker about why Small Change is focussing on underserved markets and emerging developers, and how crowdfunding can launch new, equitable developments in areas that require more housing—but may be less attractive to big capital.


Dwell: When you founded Small Change, what was happening in the real estate market and the conditions around development?


Eve Picker: "I started doing small-scale real estate development in Pittsburgh and was fascinated by the city that had died and was being reborn. There's some pretty amazing architecture here, and I thought there were opportunities in places that people were ignoring."


"My primary partner was the Urban Redevelopment Authority which, at the time, had relationships with small community banks. In the late 2000s, there was like a tsunami of events: The banking market melted down, and it rapidly became much more difficult to do these projects because banks required much more equity, which was very hard for a small developer. At the same time, the Urban Redevelopment Authority had lost its funding stream because of Bush administration cutbacks. So that was my major equity partner gone. Simultaneously, banks were consolidating rapidly—it felt like community banking died."


"I had built a portfolio of about 10 small projects at that point that really required all of these partnerships to work, and it just became impossible. So, I started packing up my business. And then, in 2015, I met with a builder who had some securities background and told me about the 2012 JOBS Act. 

Rosewood, a housing development funded on Small Change

Courtesy Small Change

When the JOBS Act passed, how did it change the way you thought about real estate development? 


"The JOBS Act was the Obama Administration’s first attempt to democratise investment, and I was fascinated, because I thought that my story would have ended differently if my neighbours and the people who followed me in Pittsburgh could have invested in my projects. That’s what sparked Small Change."


"I knew of other developers doing this type of work, who were having the same issues, at least in these small neighborhood-centric projects. And I thought, 'Look, here’s a really interesting way to think about financing the equity piece of projects like this for developers who perhaps don’t have a huge wealth network, and are doing really important, interesting work'."


"After the JOBS Act passed, we got to list fundraisers for developers to raise money from anyone over 18. And developers get to decide what the minimum amount will be. We have one offering online right now with a minimum amount of $100. They’re building a project in a very poor neighbourhood, and they’re committed to making sure the neighbourhood is engaged. So that’s pretty radical. But this rule was really written with small businesses in mind, not real estate. It happens to work well for real estate." 

You talk on your website about fundraising for impact investments. What does that look like?


"When we started down this road, we were looking for a way to describe what impact and change meant. Essentially, we wanted to create a minimum impact bar for investors to list on our sites. We didn’t want to help raise money for projects that could have easy access to funds in other ways. For example, a Dunkin’ Donuts in a suburban mall would just not be a fit. We’re looking for projects that either impact the environment or have a team that is emerging and has never had this sort of opportunity before, and also for investors who've never had this opportunity before."


"Today, 63 percent of the developers on our platform are minority- and woman-led—and if you’ve ever been to a real estate event, you know that’s just unheard of. We don’t advertise to developers; they’re coming to us through word of mouth."


The King Henry project proposes converting a parking lot into new housing in Alexandria Courtesy Small Change

"We have one project on our site right now, a ground-up life sciences building that will have a LEED platinum rating. It impacts the street level but also 50 percent of every vendor in the building is a minority- or woman-owned business. So, impact comes in many forms, like the Pajama Factory in Williamsport, Pennsylvania, that a husband and wife team is working on. They purchased what was a vacant, 300,000-square-foot warehouse, and they’ve been gradually turning it into a creative hub and housing in a small town that had no activity like this before. These are very different projects, and they have very different impacts."


Looking through the residential projects on your site, it’s interesting there are projects in cities like Detroit and Alexandria, Virginia, and also in more expensive cities, like San Francisco. 


"In Michigan, there is a woman-owned company focusing on new market tax credit projects, and they raised money just to help their operations begin. They needed money for pre-development costs for six different projects."


"In Detroit, there’s a corner store project with one residential unit above—this one really broke my heart: The developer is a woman who is very experienced and had such a hard time getting a small loan for this project. I really do think it’s because she’s a Black woman."

"In San Francisco—this was a really heavy lift—a non-profit came to us. They have been purchasing buildings in a neighbourhood that’s been rapidly gentrifying and converting them to cooperative housing. And this specific building was 40 units, I believe, and they purchased it and expected it to take maybe three to five years to convert it into a cooperative. Shortly afterward, they got a $25 million gift from Mackenzie Carpenter."


"And, in Los Angeles, there’s a project that is really interesting: A woman is developing kits to convert garages into affordable workforce housing—half the cost of building an ADU." 


What I think is exciting about this is that $100,000 maybe doesn’t go as far in San Francisco as it might in Detroit. So, people are covering these costs in different ways or using fundraising to cover different costs.


"Right. But we’re also seeing larger and larger developers. I think because of the Black Lives Matter movement and COVID, things radically changed, and many developers are starting to think about community engagement in a more meaningful way. It used to be you had to have a meeting with the community, and then you go away and you build a project. But they are seriously considering how they can open up an investment opportunity for people who live in a neighbourhood, especially when they know that they're improving the neighbourhood."

El Centro, a proposed warehouse conversion in Philadelphia with designs to accommodate workforce training, has raised $20,600

Courtesy Small Change

"And they want to give some of that to the people and the residents. Sometimes, it’s not a very large amount; it might be a very poor neighbourhood where they don't expect to raise very much. Sometimes, the project doesn’t need the equity, but they're doing it for that reason. So, one of the things I love is that there are so many different reasons for people to want to raise money this way. It’s just a tool ­– this SEC regulation ­– that, as long as you follow the rules, could be used in a variety of ways."


The conversations around the affordable housing crisis are ongoing. How are you thinking about this particular tool as a possible way to help address issues of housing scarcity? 


"A few months ago, I wrote a tongue-in-cheek LinkedIn post where I did a back-of-a-napkin calculation of how much money would be needed to make affordable housing possible. The math doesn’t work. Construction costs have gone up enormously during COVID. You have to pay X to get something built that is a reasonable quality, and you want to rent it or sell it at Y to keep it affordable. And there’s a huge gap. I know the government made funds available for projects to fill that gap but, unless we have access to funds, we won’t have affordable housing."


"We would love to serve more housing projects. I had an investor ask me a question once: 'Why isn’t the return higher on this housing project? I would invest if the return was higher.' If you have investors who want more money, that just drives up the cost of housing for the people who are going to occupy it. And that’s what makes it especially hard because you are competing with other projects that can offer a higher return."


"We have repeat investors who come and invest in the same type of project. We also have investors who have built a portfolio of 15 projects on our site. Mostly investors come with the developer; they’re already engaged. They live in the city in the neighbourhood, they know the developer... It’s sort of a really interesting mix of how people think about it."


I imagine that local investors are not as concerned about the immediate return as they are in getting a project off the ground. Local investors might care for a property in a different way and patronise it more often.


"It’s really hard for some of these investors. I got a phone call from a gentleman who said, 'I have a young woman who cares for my wife, and she cannot afford, I think it was, a $500 investment. She doesn’t have the money, but she’s so excited about owning a stake in this. Can we arrange that we pay for her investment?' That was a lovely moment, but I think that’s really what it meant to her. She lives there. She’s going to it and saying, I’m an owner. It’s very meaningful."



This article was originally published in Dwell, with text by Anjulie Rao.


Advertisement

Share This Article

Other articles you may like

February 14, 2025
It is with great pleasure that we announce nominations are now open for the ahi: 2025 Brighter Future Awards .
February 14, 2025
About the Australasian Housing Institute The Australasian Housing Institute (ahi) is a professional body for workers in the social and affordable housing and Specialist Homelessness Service (SHS) sectors across Australia and New Zealand. It has Branch Committees in each state and territory, as well as in New Zealand. The ahi is submitting a response to the Draft NSW Homelessness Strategy (the Strategy), representing the collective feedback of the NSW Branch Committee, with the support of the entire ahi organization. With over 2,000 members across NSW, ahi members work in both government and non-government housing organizations. The ahi has a long history of collaborating with SHS, Specialist Disability Services, and other mainstream services, including health, education, and local councils. For the past 25 years, ahi has been proudly delivering training for industry housing professionals across a wide range of areas, including tenancy management, asset management, and governance. The ahi also hosts masterclasses and networking events to support its members. The ahi provides professional development to the workforce through: Training and knowledge-building on a range of issues relevant to social housing professionals, from induction programs for new workers to advanced and specialized training in areas such as asset management, trauma-informed approaches with applicants and tenants, personal development, and community participation. A mentoring program that pairs experienced professionals with newer or younger members to help them achieve their career aspirations and goals. A certification program for social housing professionals to uphold professional standards and ensure success in their area of expertise. Leading the Annual Brighter Future Awards, which recognize excellence in the social housing industry. Promoting active, engaged, and connected membership through the delivery of topical events, seminars, webinars, masterclasses, and more. As a member-based professional body, the ahi is uniquely positioned to build trust, enhance skills, and foster relationships across both the government and non-government sectors, as well as between organizations. Summary The ahi congratulates the NSW Government on its significant investment of $6.6 billion in the 2024 budget, aimed at tackling the unprecedented housing stress and the rising numbers of individuals experiencing homelessness driven by the ongoing rental crisis in both the private rental and social housing sectors. The Strategy for 2025-2035 is highly commendable, with its three core goals—rare, brief, and non-repeated—standing out as ambitious and impactful objectives aimed at addressing homelessness. These goals are set to bring about significant changes in the social housing system and provide a clear policy framework to guide efforts toward achieving meaningful outcomes over the next decade. The ahi recognizes the importance of this Strategy and the critical role that the social and affordable rental housing system plays in meeting these goals, emphasizing the need for genuine, whole-of-government collaboration in delivering results. This approach involves collaboration across government, the not-for-profit community housing sector, and mainstream services, all supported by SHS’s within a Housing First framework and guided by a clear governance structure. It marks a shift from a deficit-driven perspective to a solution-focused, positive approach. The success of this transformation relies on collective efforts through co-design, co-evaluation, and co-delivery, ensuring the long-term effectiveness of the change. For this paradigm shift to succeed, it will require a skilled, committed, and dedicated workforce, as outlined in Principle 8 (The Workforce is Strong and Capable). Recognizing the need for a sustained, locally connected workforce is crucial to addressing the diverse needs of individuals experiencing homelessness across all three phases of their journey. In its feedback on the Strategy, the ahi emphasizes the importance of focused attention on homelessness and social housing workforce planning, professional development, industry support, and the need for culturally competent workers—both paid and voluntary—who bring diversity, inclusion skills, and lived experience. Finally, the ahi urges that Principle 8, which highlights the strength and capability of the workforce, be prioritized, particularly in supporting First Nations people experiencing housing stress and homelessness, with a long-term vision extending beyond the next 10 years. Detailed response The following is more a detailed response from the ahi to the questions outlined in the consultation paper for the Strategy. SECTION 1: The Guiding Principles of the Strategy 1. What do we need to consider as we implement services and system reform guided by these principles (total 9) over the next 10 years? As we implement services and system reform guided by these principles over the next 10 years, the ahi suggests the following approaches be prioritized: Workforce planning should be a key focus in the first rolling action plan (2025-2027), with an emphasis on forecasting the ongoing skills and competency needs throughout the life of The Strategy. This will ensure the workforce is equipped to meet evolving demands. Increasing the supply of dwellings to address crisis, transition, and permanent housing needs must be matched by a parallel increase in the workforce. This includes expanding both paid employees and volunteers within social housing, community housing organizations, and Specialist Homelessness Services (SHS). A well-supported workforce is essential to ensuring the successful and sustainable delivery of outcomes envisioned by the Strategy. Skilling workers who assist First Nations people experiencing homelessness should be prioritised. This requires a culturally competent workforce at all levels to provide high-quality services and ensure that First Nations people do not experience repeated homelessness. By focusing on cultural competence, we can foster better outcomes and long-term stability for these communities. 2. Which Principle should be prioritized and why? The ahi fully supports all nine Principles, with particular emphasis on Principle 8: Workforce is Strong and Capable, as being foundational. Addressing homelessness is a person-centered solution that requires culturally competent employees and volunteers who can establish strong, supportive networks with wraparound services at the local community level. This is essential to meeting the evolving needs and remains a high priority in the First Action Plan (2025-2027). Ongoing professional development for workers is crucial to ensuring long-term success in meeting the changing social, economic, and environmental needs of those living in quality housing. It is also vital for ensuring tenants not only live well but stay connected to their communities. Supporting the workforce’s safety and wellness is key to maintaining a capable, resilient workforce, which in turn ensures the best possible quality of housing, management, and support for tenants. SECTION 2: Strategy focus areas: 1. To make homelessness rare, what should NSW prioritise for action and why? The ahi believes that adequate funding for SHS’s is essential to ensure they are properly resourced to assist individuals at risk of or in a crisis state of homelessness at the point of need. The ability to identify risks and allocate resources effectively for intake assessments and service coordination is key to early intervention and prevention. A triage system is vital for facilitating positive outcomes, aiming to make homelessness a one-off experience. The ahi also supports dedicated funding for staff training and development in this field, recognizing its importance in preventing homelessness from becoming a long-term issue. Investing in training allows for timely and appropriate interventions, helping to break the cycle of homelessness early on. 2. What opportunities and risks are there for implementing actions under this outcome? Delaying action in assisting individuals experiencing homelessness can lead to a loss of faith and hope in the NSW housing system, pushing them toward the justice system or, in the case of older people or women escaping domestic violence, even premature death. Implementing this outcome presents an opportunity to build a culturally competent, and trauma-informed workforce, a key factor to transforming lives while simultaneously increasing the supply of housing. Supporting a resilient workforce, where high job satisfaction is fostered, creates committed and effective workers who can make a lasting difference. 3. What types (s) would be most useful to measure our impact and why? A key target in the First Action Plan (2025-2027) is to reduce the number of people on the social housing waitlist during the reporting period. This measure will serve as an indicator of success and validate the effectiveness of early intervention policies in preventing homelessness. Additionally, setting targets for the number of employees and volunteers in the social housing and SHS sectors, as well as tracking turnover rates, is essential to assessing the success of building a stronger, more capable workforce. 4. To make homelessness brief, what should NSW Priorities for action & why? Domestic violence, family abuse, and coercive control are major causes of homelessness among women, with the number of homeless women and children increasing according to the latest data. Adequate funding for this vulnerable group is a top priority. Supporting these women has a profound impact on their recovery, resilience, and ability to raise their children, leading to positive generational outcomes in the long term. The rising trend of older women experiencing homelessness for the first time also requires early intervention to prevent premature death. 5. What opportunity and risks are there for implementing actions under this outcome? The continued trend of women dying as a result of domestic violence and family abuse is deeply concerning. In 2024, 14 older women aged 55 and over were killed, a distressing statistic according to the Commissioner for Domestic and Family Violence, Michaela Cronin. These women are at a higher risk of vulnerability, often with no support systems to rely on. Implementing actions under this outcome presents a crucial opportunity to save lives, reduce the number of women experiencing both domestic violence and homelessness, and help them rebuild their lives. 6. What types of target(s) would be useful for measuring our impact and why? Reducing the number of women who die as a result of domestic violence and family abuse during the First Action Plan (2025-2027) is an important metric to track and report, demonstrating the efficacy of The Strategy. Individual success stories are powerful testimonies that show the goals of the Strategy are benefiting both individuals and the housing system. The skills required for employees and volunteers in this area demand dedicated funding and training resources. Implementing a measure to evaluate the outcomes of training courses would be valuable, helping to refine and improve the content and application of these programs. 7. To ensure homelessness is not repeated, what should NSW prioritize for action and why? First Nations people are overrepresented in experiencing homelessness and face significant challenges in breaking the cycle. Priority should be given to this group under the Housing First Principle, supported by skilled and capable staff and volunteers, to empower them and prevent repeat homelessness. Rental tenancy laws in NSW should be reviewed, particularly regarding the cessation of tenancy due to prolonged absences. Cultural customs related to death and bereavement (Sorry Business) should be recognised as acceptable reasons for absences and incorporated into tenancy policies. 8. What opportunities and risks are there in implementing actions under this outcome? The risk of not achieving the goals outlined in the National Agreement on Closing the Gap for the NSW Government is significant if priority is not given to properly housing and supporting First Nations people. There are valuable opportunities in collaborating with Aboriginal leaders through a co-design, co-evaluation, and co-delivery approach. Their collective commitment to improving the lives of Aboriginal and Torres Strait Islander people can lead to positive outcomes in housing, health, education, employment, justice, safety, and inclusion. 9. What types of target(s) would be most useful to measure the impact and why? Increase the number of Aboriginal workers with certified qualifications across various areas of the Aboriginal housing sector. Aboriginal tenants depend on highly qualified and culturally competent workers and volunteers to help build their resilience and prevent repeated homelessness. Regular customer satisfaction surveys should be conducted to measure tenants’ satisfaction levels and identify areas of strength and improvement. Conclusion The ahi supports an ambitious supply growth program throughout the life of the Strategy to address homelessness in NSW. With 63,260 households (based on 2023-2024 data) currently on the waiting list, it is crucial to reduce this number over the next 10 years through the rolling action plans. Successfully delivering the Strategy will require a skilled, trauma-informed, and competent workforce to implement an integrated housing system. While workforce planning is mentioned as one of the nine principles, its lack of detailed planning is concerning. The ahi strongly suggests that the principles of co-design, co-evaluation, and co-delivery be incorporated from the outset in developing the rolling action plans. The ahi thanks the NSW Government for the opportunity to submit feedback and for its ongoing consideration of building a strong and capable workforce that is recognised and supported by a broad range of industries. The value of including people with lived experience and their unique knowledge and skills cannot be overlooked as an essential voice in this transformative process. Contact NSW Branch Committee - Australasian Housing Institute admin@housinginstitute.org www.theahi.com.au (02) 6494 7566 Date submitted: 11/2/25 Submitted to: Homelessness.strategy@homes.nsw.gov.au
October 24, 2024
Australasian Housing Institute (the Company) wishes to announce that effective from today, 24th October 2024, Accounting & Audit Solutions Bendigo (AASB) has been appointed as auditor of the Company. The change of auditor has occurred due to the resignation of Kelly Partners (Sydney) as the company’s auditor. The company received approval from the Australian Securities and Investments Commission (ASIC) to change its auditors in accordance with section 329(6) of the Corporations Act 2001 (Cth). Accordingly, the Company has accepted the resignation of Kelly Partners (Sydney). AASB’s appointment is effective until the next Annual General Meeting of the Company. In accordance with section 327C of the Corporations Act, a resolution will be put to members at the 2025 Annual General Meeting to appoint AASB as the Company’s ongoing auditor.
More Articles
Share by: