Research shows that the number one reason employees leave organisations is because of their managers, not the companies themselves. Keep that in mind and commit to your leadership and management practice above other things.
Our recommendations in this article are not about costing you huge amounts of money or even time. However, we do want to encourage you all to invest the same amount in your people as you do with your tenant engagement, consultation and programs.
Happy employees will look after the rest for you.
Now for our top tips for attracting and retaining staff (in no particular order):
Knowing why people want to work for the organisation, why they choose to stay and why they choose to leave is the foundational information for attracting and retaining staff. Surveying new recruits to understand their recruitment and onboarding experience, conducting annual employee satisfaction surveys and exit surveys will give you the data you need to determine these drivers.
“Make sure you understand what your employees value the most and what are their biggest pain-points.”
While employed, make sure you understand what your employees value the most and what are their biggest pain-points. Use this data (well, the good stuff) in your recruitment campaigns and whenever you get the chance. The technical term for this is your Employee Value Proposition (EVP).
Whether you have 1 or 1,000 employees, it’s important to give your people a voice. These surveys can easily be set up and completed for free with software such as Survey Monkey i.e. no need for expensive third parties. Remember, investing in employee consultation and feedback is just as effective as investing in tenant feedback.
Believe it or not, remuneration is only a small piece of the employee attraction and retention story.
In our sector, we have the equal remuneration order that is now fully implemented, and our base award rates are actually very competitive. Throw in a 35-hour week (which a lot of you offer), extra paid leave between Christmas and New Year (which a lot of you offer) and the salary packaging benefits decreasing tax and increasing take home pay, and you can see how remuneration isn’t as a big an issue as it was in the sector.
“Let’s look at benefits. This is where you can differentiate yourself.”
So, let’s look at benefits. This is where you can differentiate yourself. And again, it doesn’t have to cost you an arm and a leg. Choose a salary packaging provider that offers additional employee perks, discounts and benefits package. Look for options that are going to directly support your employees’ hip pockets through this cost-of-living crisis. It’s a competitive market for salary packaging, so choose wisely and your remuneration and rewards program could be taken care of for you.
You also must have an
Employee Assistance Program (EAP). With the intense work our staff do, it’s important they have somewhere to reach out to help them with their professional and personal lives.
“Charities are expected to do more with less... It’s just not fair.”
Now, I want to add something that can be quite controversial when it comes to the NGO and NFP sector: Performance incentives and bonuses. This has been avoided and looked down upon due to government funding constraints and optics. However, charities are expected to do more with less and, at the leadership level, our salaries are just not as high as the commercial sector.
My belief is that our employees, frontline and leadership work harder than the commercial sector, require a more diverse set of skills, and are expected to run organisations with huge amounts of compliance and rules from funding bodies. Yet, we’re required to do all of this with less. The government sector offers paid parental leave, large employer super contributions, short work weeks and flexi time, but funding for our sector is low, which restricts our benefits while we operate under a high level of scrutiny. It’s just not fair.
We must be able to attract the best talent to our sector, and then motivate and reward them accordingly. For more thought-leading insight into this topic, I suggest watching the following TED Talk,
The Way We Think About Charity IS Dead Wrong.
Why shouldn’t the charity sector have cutting-edge remuneration strategies and rewards for staff? Recognising and rewarding exceptional contributions can drive better outcomes for both employees and the community, as well as top-up lower base salaries.
If you set the targets fairly, short- and long-term incentives are an excellent driver and reward for our hardworking sector and committed leaders.
Your managers must be trained in how to identify support and refer staff to support services – such as identifying burn-out, vicarious trauma, disengagement and resolving conflict.
Train them up as soon as they are put into a management position. Keep them accountable by having KPIs and goals linked to their performance about providing role clarity, setting goals, having career discussions, and providing all staff with development and coaching support. Train your managers to be coaches and ensure they’re investing time in their teams’ development as a priority. No excuses for this one.
Due to the size of many of the organisations, offering career opportunities can be difficult. However, Bloom’s research has shown you can improve engagement scores around career opportunities if you just ask the question.
“Make it a KPI for all managers to ensure they have at least one career conversation with staff each year.”
Back to managers – train them to have meaningful career conversations with staff and make it a KPI for all managers to ensure they have at least one career conversation with staff each year.
Following are three simple questions to ask each employee, each year, about their career. Document and implement them. These questions can also help form your succession planning and determine who is interested in another, or more senior, role.
Flexibility is a no-brainer, but it took COVID lockdowns to force it on us. And it’s not going away. If you’re not offering it as part of your employee benefits, you’re missing out on attracting and retaining talent. Simple as that.
“Flexibility expands your talent pool by allowing you to hire individuals from different geographical locations.”
On another note, flexibility expands your talent pool by allowing you to hire individuals from different geographical locations. If you’re a remote, smaller provider struggling to find talent, and you can offer a FIFO, 100% remote or partially remote role, the world opens up for you and your clients.
Community housing organisations often attract socially conscious employees. Ensuring the workplace culture aligns with these values can enhance employee satisfaction and engagement in volumes.
If you’re a remote workforce, come together periodically, celebrate milestones (put anniversaries and birthdays in your calendar), and try to organise activities to build a sense of community and shared purpose.
One easy way to do this is to include a day of volunteer’s leave in your benefits suite. Allow staff to choose from a handful of charities, and then go and work together. Companies like Ronald McDonald House and the RSPCA are set up to host employer groups. This adds a benefit to your total rewards package and helps build cross-department relationships while supporting the community.
I truly could go on and on with ideas and suggestions for attracting and retaining staff in the community housing sector. However, the key takeaways you need to remember are:
And if you’d like to talk about this topic more and get some direction, I’m just an email away:
nataliec@bloomhr.com.au
We acknowledge the Wathaurong, Yuin, Gulidjan, and Whadjuk people as the traditional owners of the land where our team work flexibly from their homes and office spaces. Ahi Australia recognises Aboriginal and Torres Strait Islander peoples as the first inhabitants of Australia and the traditional custodians of the lands where we live, learn and work. Ahi New Zealand acknowledges Māori as tangata whenua and Treaty of Waitangi partners in Aotearoa New Zealand.
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